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People ideally don’t do ad campaigns for their blogs and youtube tutorials or any other free material, because the main income source for them is ads and they cannot make much revenue from ads to cover up the ad campaign costs.
KEYWORDS EVERYWHERE COMPETITION MEANING HOW TO
On the other hand, for a keyword such as “Learn how to play piano” the result page will have links to blogs, or youtube videos. If you organically rank for such keywords, you will get more traffic, it will be free, long term and very profitable. Thus this keyword will have a higher CPC because more and more people will ask Google to place their ads because the ROI(Return on investment) is good. Let’s say the cheapest piano on my site is for $120, if only 1% of the people, from these ads, buy the piano, I made a profit. Now I have 100 potential buyers on my site. If 100 people clicked on my ad and google charges $0.5 per click, the total would be $50. Google would charge me $0.01 – $0.50 each time someone makes a click on my ad. Let’s say I have a company and we manufacture pianos, and if I am not ranking on the first result page when someone searches for “Buy Piano Online” I would pay Google to show my website as an ad. For example:Ĭonsider these keywords “ Buy Piano Online” and “Learn how to play piano“.įor “ Buy Piano Online” the person making that search has the intention to purchase a piano online. The general price range for the advertiser’s CPC budgets is $.01 to $.50 per click.ĬPC shows the monetary value of a keyword, the higher the CPC, the more profitable the keyword is. There are many search engines that offer pay per click services, the most popular are Google AdWords, CPC for that is generally higher than for smaller websites.
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The cost per click for a search engine is different for each keyword, depending on the popularity of the keyword, as well as the popularity of a search engine. The more popular the keyword, the more expensive the cost per click for the advertiser. The CPC can vary based on the popularity of the keywords, as well as the basic price that search engines charge. In the next section, we will discuss What is CPC? What is CPC?ĬPC means how much the Search Engine charges advertisers each time a visitor clicks on an ad. I have personally used both and both of them help me get the job done.